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February 02, 2005
Sony + Weblogs = $$$
Ad Age reported that Sony, through its Consumer Electronics e-Solutions Group, is spending $75K over three months on two weblogs. Sony will be the exclusive sponsor of Gawker Media's new personal gadgetry LifeHacker blog. The buy will also get Sony exposure on Gawker's more established Gizmodo (1.3M montly visitors) -- a safety valve in case Life Hacker stumbles out of the starting gates.
The $75K spend is tiny by the consumer/media conglomerate's standards, but reflects big companies' growing acceptance of blogs as a serious marketing channel. The milion or so visitors to Gizmodo, while relatively small in raw head count, are considered leading influencers who help direct emerging tech trends.
Look for more sizeable advertising deals in blogs and RSS with other Fortune 500 companies.
Posted by charles at February 2, 2005 12:55 AM