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February 15, 2005

Who owns blog comments?

The question of who owns comments has recently come up several times in conversation. This is a fairly straight-forward copyright issue.

The law of copyright gives the authors of original works exclusive right to publish or reproduce those works. Furthermore, copyright protection arises the moment an original work (a web page, ad copy, essay, blog comment, etc.) is published.

The copyright analysis here is pretty simple. First, the author of a blog comment creates an original work when he/she writes the comment. This, of course, assumes that the comment is in fact original and does not infringe the copyrights of another. Second, copyright protection is triggered once the comment is published, or in this case, posted to the blog. Contrary to popular belief, no additional steps (for instance, recording a copy of your work with the United States Copyright Office) are required before authors gain copyright protection. Thus, under copyright law, the blog comment author is the owner of the comment and his/her copyrights are triggered at the moment the comment is added to the blog.

The consequences of this simple analysis could be painful for blog operators.

First, the author of a blog comment could request that his/her comment be removed from a blog. While it is an easy process to remove a comment, the harm to a blog could be substantial. Especially if the comment removed is central to the community d iscussion/dialogue around a given topic. This could severely impact the value of a blog and reduce its following/readership.

Second, many blog operators make money by running contextual display ads on the same page as comments. The author of a comment could claim that a portion of the blog’s advertising dollars belongs to him because his comment is helping to generate the ad revenue.

Third, in the course of performing maintenance on a blog or when a blog is moved to a new server - there is likely an additional copy of blog comments made in the transition. While this can be viewed as a trivial matter, it could technically constitute a copyright violation. This issue becomes the more problematic for companies with deep pockets. Keep in mind that authors may seek compensation from those who make unauthorized copies or reproductions of their works.

There are likely many other scenarios where blog operators are vulnerable because they do not own the comments on their blogs.

One possible solution is for blog operators to obtain a license to all blog comments. A Terms of Service that provides the blog operator a license to blog comments is one potential way to accomplish this. Under this approach, the authors of blog comments retain the copyright in their original works, but the blog operator obtains a non-exclusive, royalty free license to use and publicly display all blog comments posted to his/her blog. Here is a sample Terms of Service - see Section 6 for more on licensing.

Posted by charles at February 15, 2005 12:01 AM

Comments

What about ownership of the compilation of the blog comments? As I understand it, the specific arrangement of a collection of copyrightable works is also copyrightable. So while the individual authors retain copyright on the comments, I retain copyright on the presentation of those comments as a group.

On the question of removal of comments, one problem is that it is impossible to validate the owner of comments on many blogs. Unless you require some sort of authentication for commenting, anyone can post a comment and say that they are you. Likewise, anyone can ask you to remove a comment and claim that they made it. So you might end up removing a legitimate comment on the request of someone who didn't actually leave it.

Posted by: Adam Kalsey at February 15, 2005 03:34 PM

Great points, Adam.

1. Yes, there is copyright protection at the compilation level for a collection of copyrightable works. Keep in mind, however, that holding a copyright in a compiliation does not mean that the compilation author holds any rights in the underlying items. So in this case, the comment author could still demand that his/her the comment to be removed from the weblog or 'comment compilation'.

Furthermore, it is important to remember that a compilation is only copyrightable to the extent that the underlying items are selected, coordinated, or arranged in such a way that the resulting work as a whole constitutes an original work of authorship. Arranging the entire set of comments alphabetically or chronologically (the most common approach) is probably not enough to trigger a compilation copyright.

2. As for blog comment
authentication and removal requests, you points hit the bullseye. The safest route is to require registration, with validation for all persons seeking to post comments. Without this level of authentication, you cannot even be reasonably certain that a comment removal request is coming from the actual comment author.

But requiring authentication, of course, is likely to reduce the amount of comment activity on your blog. Without authentication, the safest practice is to treat all removal requests as though they are from the original author.

This comes down to a balancing test -- do you want to make it harder to make comments, but easier to avoid copyright infringement issues? Or do you want to encourage more blog comments at the expense of certainty as to authorship?


Posted by: Charles at February 15, 2005 04:18 PM

Nice article (hat tip to Adam for the link). How does this relate to forum posts. Forum posts seem like a logical extension to the above information.

Also, what if there is a copyright waiver/disclaimer in the terms of use for a blog/forum stating that posting grants non-exclusive rights to the blog/forum? Does that have to be writing, or can it simply be "terms" for using the service?

Posted by: chrispian at February 25, 2005 12:08 PM

Charles:

Good analysis. I've had th is on my mind lately, but I don't draw a lot of comments so dealing with the issue hasn't been a priority to me.

I've been trying to avoid posting formal terms of service in the standard legalese because it evokes an atmosphere I'd like to avoid. But I will revise my templates and terms today to make matters a little more clear.

chrispian:

Strictly speaking, a non-exclusive license doesn't have to be in writing, at least in the United States. (Exclusive licenses DO have to be in writing.) You could argue that by posting a comment in a place where comments are displayed for public viewing, a commenter has given you an implied license to display those comments. But having some kind of written notice always makes your position more secure.

Posted by: Tim Hadley at February 26, 2005 10:21 AM

Not to quibble, but you said:

[quote]Furthermore, cop yright protection arises the moment an original work (a web page, ad copy, essay, blog comment, etc.) is published.[/quote]

However, I do believe that it would be more correct to substitute the word "created" in place of published.

IANAL, however, I do have a BS in Arts Management, and have studied this topic quite a bit.

Posted by: Tony at February 26, 2005 11:36 AM

Tony-

Good point -- you are correct that copyright protection arises when a work is created, and not necessarily when the work is published. In short, the trigger point for creation is when a work is "fixed in any tangible medium".

In the case of blog comments the moment of creation and publication gets a little blurry. Although, to your point, copyright protection arguably arises when the comment author enters text into the comment field - even before he/she clicks the "post " button.

As further illustration, let's say you write blog comments in the following way:
1) First, you craft the perfect two sentence blog comment in you head.
2) Second, you manually write your perfect two sentences on to a notepad with a pen.
3) Third, you then type the handwritten sentences into the comment field of a blog.
4) Fourth, you hit the "Post" button and publish the comment.

In the scenario, copyright protection arises at step 2. This is the moment at which the work is fixed in a tangible medium -- when ink hits the paper.

See US copyright code here: http://www.law.cornell.edu/uscode/html/uscode17/usc_sec_17_00000102----000-.html

Posted by: Charles at February 26, 2005 12:51 PM

Chrispian-

Your connection of blog comments and online forums is spot on. I would apply the above analysis to online forums. The author of a f orum post holds the copyright in his/her post. And again, a clear Terms of Service with appropriate licensing language only strengthens an online forum operator's position.

Tim-

You make an interesting point about an 'implied license'. By posting a blog comment, the comment author clearly intends and expects the blog operator will publicly display the comment. Thus, there is some level of implied license granted when the 'post' button is pressed. However, the extent of this implied license is entirely unclear.

Is the implied license perpetual? royalty-free? sub-licsenable? world-wide? What happens to the implied license if the blog is acquired by a company?

Again, blog operators have a lot to gain by addressing these issues upfront. Again, one option is to implement a Terms of Service with clear licensing language.

Posted by: Charles at February 26, 2005 01:50 PM

I am definitely not a lawyer, so take everything you read in my comment with a grain of salt ;).

In real life, whatever you say, you simply cannot undo it. You can explain, apologise, rant, but the fact stays: You've made your opinion public. Nothing keeps you from changing your opinion, but people will still remember your words.

Shouldn't (I guess that's the keyword here) there be a way to bind blog comments to the same rules? No doubt that a TOS that does this will get complicated and probably span several pages of text, but what about the idea?

Is it possible?

Posted by: Peter Odding at March 1, 2005 01:49 PM

Having recently been threatened with legal action regarding the accuracy and content of a comment left on my Blog, I have been thinking of implementing a ToS. Unfortunately I'm not a lawyer so wouldn't know t he first thing about drawing one up.
You refer above to your ToS as "a sample". Are you offering this for the use of other bloggers on their site? If so, are you placing any restrictions on its use or amendment?

Posted by: theaardvark at March 17, 2005 05:20 AM

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